Last weekend I attended the Create & Cultivate conference (so happy it finally came to Seattle!). This was an entire day filled of smart, successful women speaking on topics ranging from entrepreneurship to social media to personal branding. In addition to leaving with a iPhone camera roll full of Instagrammable content I also left inspired, refreshed and a little overwhelmed (from attempting to absorb the knowledge bombs dropped on me!)
Listening to a panel of beauty experts, who were speaking about building your brand from the ground up, one thing that really stuck with me was importance of being an authentic voice and having a point of differentiation from everyone else in your field. This is not ground-breaking advice but it’s something that so often feels ignored by many influencers. You don’t have to look too hard to see that the fashion blogging world is over-saturated with bloggers who all look and dress exactly alike. Many times there’s no real distinguishing factors or depth in content past just the photo posted (I’m guilty of this too). I think it’s so easy for all of us to fall into a habit of mimicking what we see top bloggers doing and the styles they’re wearing, which quickly leads to more cliche, copycat content that adds to the noise.