As someone who is a life-long lover of clothes, shoes and bags, starting a fashion blog was a no-brainer. But I’ve always had an inner conflict with fashion blogging because it promotes excessive consumption… all the time! Not only is that hard on our wallets but it perpetuates the destructive waste of fast fashion.
I’m guilty of being one of those people who opens her closet in the morning and exclaims “I have NOTHING to wear!” So, when I first heard the term “slow fashion” I was immediately curious. Does that mean I should stop buying new clothes all together? No. But what it does mean is taking a more thoughtful approach to purchasing rather than buying anything that struck my fancy. Slow fashion focuses on the quality and longevity of the product you buy. Think about it. Have you ever bought an article of clothing and after only a few wears and washes it starts to unravel? I have and it’s not a great feeling.