Today I’m so excited to announce the launch of SOIGNÉ, a Seattle designed, Swiss made automatic watch brand co-founded by my husband and myself. For the past year and a half we have spent every waking hour outside of our day jobs crafting and creating our company. I’m sure you’ve heard the saying that “if you do what you love you’ll never work a day in your life” well I can now truly attest that this is in fact true. From designing to prototyping to branding, yes even the less appealing facets of business like IT issues and website hosting, we both have found something that we are so passionate about that it’s hard to really express the feeling in words.
So, what inspired us to create a watch brand? That’s a question we’ve gotten quite a bit from people. A creative at heart, I’ve always had a passion for art and design, so bringing those into product design was a very natural next step for me. My husband has always loved watches, especially ones that involve more technically complex engineering like automatic movements. From there we paired our passions together.
We started to notice a gap in the watch industry seeing that luxury brands were having a hard time relating to consumers, especially in the digital age, thus leading to the rise of direct-to-consumer brands marketing their watches as “luxury” but the actually substance and makeup of the product is seemingly lacking. That to us, was a huge issue.
This is where we come in to fill the void by taking a modern approach to luxury through an unwavering focus on craftsmanship, premium materials, thoughtful design and customer empowerment. Our brand ethos rests upon creating products that exude style on the outside while exemplifying honest quality on the inside.
I don’t want to give all the details away here! To learn more about SOIGNÉ and see more photos of the watch collection, you can visit our Early Access page, where you can also sign up for our email list to be the first to know when our collection will launch.Read More
Hello! Gosh I feel like I need to reintroduce myself after taking a 3+ month hiatus from the blog. Since I last posted a lot has happened… Thanksgiving, Christmas, New Years… and you know, life. It felt great to get back out shooting again this weekend with a token sunny, yet frigid, day in Seattle. I thought my Cuyana trench coat would be enough for warmth… but I was gravely mistaken. Nevertheless, it is still one of the most flattering, classic trench coats out there and a staple in my closet. Read More
I’ve been trying to get in as many Seattle sunsets before the full on fall/winter grey sets in. We actually shot this almost a month ago but you know, life gets busy and you never the a post up that you planned to. But finally, here it is! I’d been looking and looking for the perfect blush blazer and scored this on by Halogen (similar here and here) from Nordstrom’s anniversary sale (whoop!). I’ve already got a ton of use out of for work. It’s kind of the perfect blazer as you can throw it on top of almost anything. It’s definitely perfect for an office that’s constantly freezing. To match the blazer I paired with my new favorite blush slip on’s. These are one’s my mom actually found at TJmaxx and shipped to me, but check out this similar beauty here.
Boyfriend jeans, shorts, and tee’s have all had their moment in women’s fashion over the past few years. What about the boyfriend watch? Women’s watch faces have increased in size year over year, seeming to mimic that of men’s watches. My issue is that many of these watches are so painfully stereotypical with bedazzled bezels or flowers on the watch face, which is not my style when it comes to a watch. I think a watch is a great way to make statement in any outfit but how can you really do it?
I stole (borrowed) my husband’s Tissot automatic watch for today’s post. Obviously the bracelet was a little to large for my wrist but he wouldn’t let me take out any of the links so I just had to go with it! This watch is definitely more masculine but also bears a bit more weight an substance than the cheap minimalist quartz watches available today. As a woman, there’s something empowering by wearing a watch with unique complications. Maybe it’s the mechanics and intricacies of an automatic movement or the weight of the watch that makes it feel more dominate than dainty feminine watches. Nevertheless, I encourage you to play around accessories that add an edge or boldness to your look. You never know what you might discover.
Last weekend I attended the Create & Cultivate conference (so happy it finally came to Seattle!). This was an entire day filled of smart, successful women speaking on topics ranging from entrepreneurship to social media to personal branding. In addition to leaving with a iPhone camera roll full of Instagrammable content I also left inspired, refreshed and a little overwhelmed (from attempting to absorb the knowledge bombs dropped on me!)
Listening to a panel of beauty experts, who were speaking about building your brand from the ground up, one thing that really stuck with me was importance of being an authentic voice and having a point of differentiation from everyone else in your field. This is not ground-breaking advice but it’s something that so often feels ignored by many influencers. You don’t have to look too hard to see that the fashion blogging world is over-saturated with bloggers who all look and dress exactly alike. Many times there’s no real distinguishing factors or depth in content past just the photo posted (I’m guilty of this too). I think it’s so easy for all of us to fall into a habit of mimicking what we see top bloggers doing and the styles they’re wearing, which quickly leads to more cliche, copycat content that adds to the noise.