Last weekend I attended the Create & Cultivate conference (so happy it finally came to Seattle!). This was an entire day filled of smart, successful women speaking on topics ranging from entrepreneurship to social media to personal branding. In addition to leaving with a iPhone camera roll full of Instagrammable content I also left inspired, refreshed and a little overwhelmed (from attempting to absorb the knowledge bombs dropped on me!)
Listening to a panel of beauty experts, who were speaking about building your brand from the ground up, one thing that really stuck with me was importance of being an authentic voice and having a point of differentiation from everyone else in your field. This is not ground-breaking advice but it’s something that so often feels ignored by many influencers. You don’t have to look too hard to see that the fashion blogging world is over-saturated with bloggers who all look and dress exactly alike. Many times there’s no real distinguishing factors or depth in content past just the photo posted (I’m guilty of this too). I think it’s so easy for all of us to fall into a habit of mimicking what we see top bloggers doing and the styles they’re wearing, which quickly leads to more cliche, copycat content that adds to the noise.
The world of social media, especially Instagram, has become a huge numbers game and I think many of us have fallen into the pattern of mimicking what we see top bloggers posting in hopes that a similar photo is what will help propel our likes and follows. Unfortunately, it doesn’t work this way.
In an over-saturated market, It is becoming so much more important to find a differentiating voice in order to stand out from the crowd and break through all the noise. You may have noticed I took off almost two months this summer from posting to the blog and really even to Instagram. This is something that I might dive into in another post but the short of it was that I was feeling drained from social media and uninspired to create new blog posts. As we head into fall, I’m taking a new outlook on With Love, Amanda and refocusing on finding my own authentic voice. This also means more depth in my posts over a quick write up about the clothing I’m wearing (don’t worry, this is still a fashion blog so clothes will still be covered off on!). Whether it’s sharing what’s going on in my life, the struggles I’m facing as a blogger or my take on being a millennial women, I want to be someone who’s adding value to with the content I put out into the world, and not just adding to the noise.